Clean at home multi-purpose wipes

Clean at home is a private label brand primarily associated with European discount retailers like Action. This brand focuses on providing affordable household cleaning solutions, including surface wipes and sprays. The products are designed for high-frequency daily use and often feature multilingual packaging to serve various markets across Europe, including Denmark, Germany, and the Netherlands.

Manufacturing for these products typically takes place in multiple locations across the EU and Asia to keep production costs low. Because it is a store brand, the ultimate ownership is tied to the retailer, Action B.V., which is headquartered in the Netherlands and owned largely by the British private equity firm 3i Group.