Alpro plant-based drinks

Alpro is a pioneering European brand specializing in plant-based food and drink products. Founded in Belgium in 1980, the brand initially focused on soy-based products before expanding into a wide variety of plant-based categories including almond, oat, coconut, and hazelnut beverages, as well as yogurts and desserts.

The brand's journey through corporate ownership transitioned from its Belgian roots to the American company WhiteWave Foods, which was later acquired by the French multinational food-products corporation Danone. Today, Alpro is a core component of Danone's plant-based division, reflecting the global shift towards sustainable and dairy-free dietary choices.

Manufacturing for Alpro occurs across several dedicated facilities in Europe, including primary sites in Wevelgem (Belgium), Issenheim (France), and Kettering (United Kingdom). This localized production strategy allows the brand to maintain its commitment to sustainability by reducing transport distances across its primary European markets.