Nellie Dellies confectionery

Nellie Dellies is a well-known brand specializing in sugar-free snacks, particularly liquorice and chocolate products. The brand gained significant popularity for offering treats sweetened with stevia and other sugar alternatives, targeting health-conscious consumers without compromising on the traditional taste of Danish confectionery.

The brand was originally developed in Denmark, a country with a deep-rooted heritage in liquorice production. It was created by the Danish confectionery company Toms Gruppen, established to fill a gap in the market for premium, no-added-sugar snacks. Today, it remains part of the Toms portfolio, benefiting from their century-old expertise in chocolate and candy manufacturing.

While primarily distributed across Scandinavia and Northern Europe, Nellie Dellies products are produced in Denmark at Toms' manufacturing facilities. The brand is managed under the umbrella of Toms International, ensuring that the legacy of Danish sweet-making is maintained while adapting to modern dietary trends.