New Balance athletic footwear & apparel

Founded in 1906 in Boston, Massachusetts, New Balance began as the New Balance Arch Support Company. Today, it stands as one of the world's major sports footwear and apparel manufacturers. The brand has maintained a unique position in the market by continuing to manufacture a significant portion of its premium lines in the United States and the United Kingdom, while also utilizing facilities across Asia for its global distribution. Unlike many of its competitors, New Balance is a privately held corporation, which allows it to maintain a distinct approach to its manufacturing and brand heritage.

The global supply chain for New Balance spans several continents. While the 'Made in USA' and 'Made in UK' collections are celebrated for their craftsmanship in local domestic factories, the majority of their high-volume production occurs in countries such as Vietnam, Indonesia, and China. This diverse manufacturing base enables the company to meet global demand for its wide range of performance running shoes, lifestyle sneakers, and athletic clothing.