Birra Moretti L'Autentica beer

Birra Moretti is a quintessential Italian beer brand with a heritage dating back to 1859. It was founded by Luigi Moretti in Udine, Italy, and has since become one of the most recognized symbols of Italian brewing tradition worldwide. The brand is famous for its iconic 'Baffo' (the moustachioed man) logo, which captures the spirit of traditional Italian hospitality.

While its heart remains in Italy, the global popularity of the brand has led to manufacturing expanding to various countries to meet regional demand, including production facilities in the United Kingdom and the Netherlands. Since 1996, the brand has been under the ownership of Heineken N.V., a Dutch multinational brewing giant. This acquisition allowed Birra Moretti to transition from a local favorite to a global premium lager, supported by Heineken's massive international distribution network while maintaining its traditional recipe and Italian image.