Tony's Chocolonely Dark Milk chocolate bar

Tony's Chocolonely is a renowned Dutch confectionery brand established in Amsterdam in 2005. The brand was founded by investigative journalist Teun van de Keuken after he discovered the widespread use of child labor and slavery in the global cocoa industry. The brand's signature unequally divided bars symbolize the inequality in the chocolate trade.

While the brand is deeply rooted in Dutch heritage and headquartered in Amsterdam, the actual production of the chocolate bars primarily takes place in Belgium, specifically at the Alprose factory and other specialized chocolate manufacturing facilities that adhere to the brand's strict ethical sourcing standards. Tony's works directly with cooperatives in West Africa to ensure fair wages and slave-free production.

As of recent years, the ownership structure of Tony's Chocolonely has evolved. While the company remains independent in its mission, it has received significant investment from Verlinvest, a Belgian investment firm, and JamJar Investments. The majority control and the ultimate ownership reside with the holding company that maintains the brand's social impact mission, ensuring that the company's goal of 100% slave-free chocolate remains the core of its business model for 2026 and beyond.