Turia Märzen beer

Turia is a classic Spanish beer brand that traces its heritage back to Valencia in 1935. Originally founded by several friends under the name Cervezas Turia, the brand became a cultural icon in the Mediterranean region, particularly known for its signature toasted Märzen style beer. After experiencing a decline during the late 20th century, the brand was revitalized and reintroduced to wide acclaim.

Today, Turia belongs to the Damm Group (S.A. Damm), one of Spain's leading beverage corporations. While it maintains its deep historical connection to Valencia and focuses on its traditional recipe featuring toasted malt, the production is primarily integrated into Damm's modern brewing facilities in Spain. The brand has successfully positioned itself as a premium choice for food pairings, continuing its legacy as a representation of Valencian brewing history under the stewardship of a major European independent brewery.