Kiabi baby clothing set

Kiabi is a well-known French retail chain specializing in affordable ready-to-wear fashion for the whole family, including a extensive range for babies and children. Founded in 1978 in Hem, France, the brand revolutionized the market with its 'small prices' concept.

While the brand is French in origin and management, its manufacturing is global, utilizing a network of suppliers primarily located in Asia (including China, Bangladesh, and India) and North Africa (such as Tunisia and Morocco) to maintain its competitive pricing. The brand remains under the private ownership of the Association Familiale Mulliez (AFM), a powerful French holding company that also owns other giants like Auchan and Decathlon.