Made O'Meter
Discover where a brand or product originates
Levi Strauss & Co. is a globally recognized American clothing company founded in 1853 by Levi Strauss, a German immigrant in San Francisco. The brand is legendary for patenting the first blue jeans in 1873, which revolutionized workwear and eventually became a staple of modern fashion.
Today, the company remains headquartered in San Francisco and is publicly traded, though descendants of the founder still maintain significant ownership. While the brand is quintessentially American in identity, its manufacturing is decentralized. Products are manufactured in multiple countries across the globe, including Vietnam, China, Mexico, Pakistan, and Bangladesh, among others, to serve its vast international market.
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