William Morris London eyewear

William Morris London is an independent British eyewear brand founded in 1996 by Robert Morris. The brand established itself by offering designer eyewear that captures the quintessential spirit of London, blending classic British style with contemporary fashion trends.

While the brand maintains its creative roots and design center in the United Kingdom, manufacturing is primarily outsourced to specialized facilities in China, which is common for premium global eyewear brands. In 2022, the brand reached a significant milestone when it was acquired by the Italian eyewear giant, Marcolin Group. This acquisition integrated William Morris London into a portfolio of world-renowned brands, utilizing Marcolin's extensive global distribution and manufacturing network while keeping the brand's distinct British identity intact.