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Tiger Salmiak Mix

ownerModella Capital (United Kingdom)
originDenmark
manufacturedmultipleCountries

Tiger Salmiak Mix is a specific salty liquorice confectionery product branded under the Tiger name, which is the retail brand of the Danish variety store chain Flying Tiger Copenhagen. Salmiak is a popular type of liquorice in Northern Europe and the Benelux countries, characterized by the inclusion of ammonium chloride for a distinct salty-sharp flavor.

Flying Tiger Copenhagen, formerly known as Zebra A/S, originated in Denmark in 1995. The brand is known for its quirky, affordable products and has a global presence. While the company is headquartered in Copenhagen, Denmark, its food products, including the Salmiak Mix, are typically manufactured in various locations across Europe to serve its broad international market. Currently, the brand is owned by the investment company Trevi, which acquired it from Lennart Lajboschitz and the investment firm EQT.

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