Aunt Mabel's Caramel Muffin

Aunt Mabel's is a popular bakery brand known for its muffins and cookies, marketed with the tagline 'Original American Taste'. Despite its American branding style, the brand originates from Norway. It was developed by the company Bakehuset, which is part of the larger Orkla group.

The products are primarily manufactured in Norway, maintaining high standards for snack bakery items, often highlighting being 'Palm Oil Free'. The brand has expanded its presence across Europe, particularly in the Nordic countries, where it is a staple in convenience stores and supermarkets. Ownership remains under the Orkla ASA umbrella, a leading industrial investment company based in Oslo, Norway.