Fortuna cigarettes

Fortuna is a prominent cigarette brand that has been a staple in the Spanish tobacco market since its introduction in 1974 by Tabacalera. Over the decades, it evolved from a national favorite into an international brand with a significant presence in Europe and North Africa.

The manufacturing of Fortuna primarily takes place in Spain, maintaining its historical association with its home market, though production can occur in other European facilities depending on regional distribution needs. The brand's identity is deeply rooted in Mediterranean culture and urban lifestyle.

Ownership of Fortuna changed significantly following the merger of Tabacalera and SEITA to form Altadis in 1999. In 2008, Imperial Brands (formerly Imperial Tobacco) acquired Altadis, bringing Fortuna under the umbrella of one of the world's largest tobacco conglomerates. Today, Fortuna remains a core brand within the Imperial Brands portfolio, benefiting from their global distribution network and strategic marketing.