Sportissimo stores

Sportissimo is a leading sports retail chain established in the Czech Republic. Since its founding, the brand has focused on providing a wide range of sporting goods, including footwear, apparel, and equipment for various sports activities. The company has successfully expanded from its domestic market into several Central and Eastern European countries, maintaining a strong physical and digital presence.

While Sportissimo operates the retail storefronts and carries private labels, the actual manufacturing of the products sold is distributed across multiple countries depending on the specific supplier or brand partner. As a retail entity, its supply chain involves global logistics focusing on efficiency and broad accessibility for consumers across the EU.

Ownership of Sportissimo has evolved through strategic investment. While originally a domestic Czech venture, a majority stake was acquired to further its international growth. Today, it remains a dominant player in the European sporting goods market, headquartered in Prague and continuing its expansion efforts.