ZURU Mini Brands Create is a specialized line within the popular Mini Brands franchise, focusing on DIY and collectible miniature items. The brand was founded in New Zealand by siblings Mat and Anna Mowbray, who transformed a small start-up into a global toy powerhouse. Today, the product is primarily manufactured in China to leverage large-scale production capabilities for its intricate miniature designs.

The brand is owned by ZURU, which remains a privately held company. While it has its roots in New Zealand, the corporate headquarters and ultimate management are now heavily based in Hong Kong to facilitate its global supply chain. ZURU is widely recognized for its innovation in the toy industry, utilizing automated manufacturing processes to maintain a competitive edge in the global market.