Fresh & Clean Elimina Odori liquid soap

Fresh & Clean is an iconic Italian brand specializing in personal hygiene products. The 'Elimina Odori' liquid soap shown here is specifically formulated for kitchen use to remove stubborn smells like onion, garlic, and fish.

Originally launched in Italy by the company Sodalco, the brand has remained a staple in Italian households for decades. Today, the brand is owned by Sodalis Group, a major Italian multinational in the health and beauty sector. The manufacturing primarily takes place in Italy, maintaining the brand's heritage as an Italian household name while being distributed across various European markets.