Haribo Elf Surprises

Haribo Elf Surprises is a seasonal gummy sweet variation produced by the iconic German confectionery brand. Haribo was established in 1920 by Hans Riegel in Bonn, Germany, and the brand name is an acronym for Hans Riegel Bonn.

Today, Haribo is a global leader in fruit gummies and licorice, remaining a family-owned business. Its manufacturing operations are spread across numerous facilities throughout Europe (including Germany, the United Kingdom, and Austria) as well as North America. The specific packet shown is often marketed in the UK and Ireland as part of their Christmas seasonal range, featuring sweet and sour flavors. Haribo continues to be managed by the Riegel family through Haribo Holding GmbH & Co. KG.