Vivident Xylit chewing gum

Vivident is a well-known brand of sugar-free chewing gum, recognized for its focus on oral health and dental hygiene. The brand was originally created by the Italian company Perfetti, which later merged with the Dutch company Van Melle to form the global confectionery giant Perfetti Van Melle.

Vivident products are highly popular in the European market, especially in Italy and Turkey. While the brand has strong Italian roots and significant manufacturing presence in Italy (Lainate), it is also produced in other Perketti Van Melle facilities, such as those in Turkey, to serve international markets. The ultimate owner, Perfetti Van Melle Group B.V., remains one of the world's largest candy and chewing gum manufacturers, maintaining its dual headquarters in Italy and the Netherlands.