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Xtra is a budget-friendly private label brand used by Coop across the Nordic countries, including Sweden, Denmark, Norway, and Finland. The brand focuses on providing essential household and food items at the lowest possible price point.
As a private label product, the rapeseed oil is typically sourced from various large-scale refineries across Europe or within the Nordic region, depending on the current procurement contracts held by Coop Trading. The ultimate ownership lies with the consumer cooperative federations in the Nordic region, specifically Coop Sweden (KF) and its partners.
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