BOB Apelsinsaft Original

BOB is a classic Swedish brand that has been a staple in Swedish households for decades. Originally founded in Kumla, Sweden, in 1948 by the company AB Bjäre Industrier, the name BOB stands for 'Billigt Och Bra' (Cheap and Good). Over time, it became renowned for its jams and cordials (saft).

The product shown is their signature orange cordial, which is manufactured in Sweden at the Orkla Foods factory in Kumla. Today, the brand is owned by the Norwegian conglomerate Orkla ASA, which acquired it through its Swedish subsidiary. Despite the Norwegian ownership, the brand remains deeply rooted in Swedish production and food tradition, maintaining its status as one of Sweden's most popular cordial brands.