Aveda hair and skincare

Aveda was founded in 1978 by Horst Rechelbacher, a pioneer in holistic beauty and environmental responsibility. Inspired by the principles of Ayurveda, the brand was established in Minneapolis, Minnesota, with a focus on botanical ingredients and sustainable business practices. Aveda's mission has always centered on caring for the world we live in, from the products they make to the ways in which they give back to society.

In 1997, Aveda was acquired by the Estée Lauder Companies, which helped the brand scale significantly while maintaining its commitment to environmental leadership. Today, Aveda is a global powerhouse in the professional salon industry, known for its high-performance, plant-based formulas that are 100% vegan and Leaping Bunny approved. The brand is also recognized for its use of 100% wind and solar power in its primary manufacturing facility in Blaine, Minnesota.

Under the ownership of Estée Lauder, Aveda continues to lead in sustainability, utilizing recycled packaging and supporting clean water initiatives. Its product range has expanded from professional hair care to include skincare, body care, and lifestyle products, all while adhering to the original 'Art and Science of Pure Flower and Plant Essences' philosophy established by its founder.