Rowenta Mini Excel Eco Safe ceramic heater

Rowenta is a historic German brand founded in 1884 by Robert Weintraud. Initially, the company manufactured office supplies, smoking accessories, and lamps, but eventually transitioned into small household appliances. The brand became widely known for its precision engineering and high-quality design in irons and vacuum cleaners.

Today, Rowenta is a major player in the global home appliance market. Since 1988, it has been part of the French multinational SEB Group (Groupe SEB), which also owns other famous brands like Tefal and Moulinex. While the brand carries a strong German legacy, most of its manufacturing operations, particularly for consumer electronics like space heaters, have been shifted to China and other specialized global facilities, while design often remains influenced by the parent company's European centers.