Made O'Meter
Discover where a brand or product originates
Cobra Beer is a globally recognized beverage brand, famously crafted to be the perfect accompaniment to curry and spicy food. The brand was founded in 1989 by Lord Karan Bilimoria and Arjun Reddy, who sought to create a less gassy, smoother lager that would pair well with Indian cuisine. Originally brewed in Bangalore, India, and imported to the United Kingdom, the brand quickly became a staple in South Asian restaurants across Britain.
Today, Cobra Beer is produced through a significant joint venture between the brand's founders and the multinational brewing giant Molson Coors. While it started as a specialized import, it is now manufactured in multiple locations worldwide to satisfy international demand, with primary production for the European market taking place in the United Kingdom and the Netherlands. The partnership with Molson Coors has allowed Cobra to scale its distribution while maintaining its unique recipe and heritage as a 'world beer' with Indian roots.
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