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American Crew Cream Pomade is a professional grooming product designed for hair styling, specifically providing a light hold and low shine. Founded as a brand dedicated to men's grooming by stylist David Raccuglia in Chicago in 1994, it has grown into a globally recognized standard for barber-quality hair care.
Manufacturing primarily occurs in the United States, maintaining the brand's heritage for quality. The brand is currently owned by Revlon, Inc., a major American multinational cosmetics and skin care company, which acquired American Crew's parent company, The Colomer Group, in 2013. Revlon oversees the global distribution and manufacturing of the brand's extensive product line.
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