Rituals The Ritual of Sakura Hand Wash

Rituals Cosmetics is a luxury lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam. The brand focuses on transforming everyday routines into more meaningful moments through high-quality home and body products inspired by ancient Eastern traditions. The specific product shown, from 'The Ritual of Sakura' collection, features the scent of cherry blossom and organic rice milk.

While the brand is deeply rooted in Dutch heritage, it maintains a global supply chain with products manufactured primarily in the Netherlands and other parts of Europe to meet international demand. Rituals is notable for being a Certified B Corporation, meeting high standards of social and environmental performance, transparency, and accountability.