Pic's Peanut Butter Smooth No Salt

Pic's Peanut Butter is a premium artisan nut butter brand founded in 2007 by Pic Picot. The brand originated in Nelson, New Zealand, after Picot began making his own peanut butter at home because he couldn't find a commercial version that didn't contain sugar or oils. This commitment to simple, high-quality ingredients has allowed the brand to grow from a local farmers' market stall to an international success story.

The product is manufactured in a dedicated facility known as 'Peanut Butter World' located in Nelson, New Zealand. While the high-quality hi-oleic peanuts are sourced from Australia (primarily the Kingaroy region), the roasting, grinding, and packaging processes all take place in New Zealand to ensure freshness and quality control.

Today, Pic's Peanut Butter remains an independent, family-owned kiwi business. It is owned and operated by Picot Productions Ltd, maintaining its status as a homegrown New Zealand brand with a global footprint, exporting to various markets including the United States, Australia, and the UK.