The Swallow (De Zwaluw) matches

The Swallow, known in the Netherlands as De Zwaluw, is one of the most iconic safety match brands in history. Originally established in the late 19th century, these matches gained international fame for their quality and safety. The brand's heritage is deeply rooted in the Uddevalla Tändsticksfabrik located in Sweden, a region historically famous for the global mass production of safety matches.

Over the decades, the brand became a household staple in the Dutch market. While the Uddevalla factory was the original manufacturing site, match production under this brand has been managed by Swedish Match for many years. Today, Swedish Match is a leading global producer of tobacco products and matches, with its headquarters in Stockholm.

In late 2022, Swedish Match was acquired by Philip Morris International (PMI). Consequently, the ultimate ownership of this historic brand now rests with PMI, a multinational corporation headquartered in the United States. While the brand maintains its traditional Swedish aesthetic and branding, it is part of a massive global portfolio of consumer goods.