Eminente Reserva Aged 7 Years Rum

Eminente Reserva is a premium Cuban rum produced in the heart of the island's central province. Created by César Martí, the youngest Maestro Ronero (Rum Master) in Cuba's history, the brand is known for its high concentration of 'aguardientes' (aged cane spirits), which provides a depth and complexity reminiscent of 19th-century Cuban rums. The product holds more than just a name; it carries the 'Denominación de Origen Protegida' (D.O.P.) status, ensuring its authenticity and production standards are strictly Cuban.

While the rum is deeply rooted in Cuban heritage and production techniques, the brand was launched as a joint venture between the Cuban state-owned company Cuba Ron S.A. and the French luxury goods conglomerate Moët Hennessy Louis Vuitton (LVMH). This partnership allows the brand to benefit from centuries-old Cuban distillation expertise while utilizing LVMH’s global distribution power and premium branding strategy. The striking bottle design, inspired by the skin of a crocodile (a tribute to the 'Isla del Cocodrilo'), reflects its high-end positioning in the global spirits market.