The Kooples apparel and accessories

The Kooples is a renowned French contemporary luxury fashion house founded in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha. Distinctive for its 'rock and roll' aesthetic and gender-neutral design philosophy, the brand quickly became a staple in international boutique fashion. Headquartered in Paris, the brand initially gained fame through its unique advertising campaigns featuring real-life couples.

In 2019, the brand was acquired by the Swiss holding company Maus Frères (now MF Brands Group), joining a portfolio of iconic premium brands. While the brand's design and creative direction remain deeply rooted in France, its manufacturing is distributed across multiple countries including Portugal, Turkey, Romania, and China to leverage specific textile expertise in tailoring and leather goods. Today, The Kooples continues to operate as a key subsidiary of MF Brands Group, maintaining its signature edgy Parisian identity.