Weetabix Protein cereal

Weetabix Protein is a high-protein variant of the classic whole-wheat breakfast cereal original developed in the United Kingdom. Known for its distinct biscuit shape, Weetabix has been a staple of British breakfast tables for decades, offering a source of fiber and essential vitamins.

The brand was originally founded in the 1930s by the British and African Cereal Company. Over the years, it has undergone several ownership changes. Since 2017, the brand and its parent company, Weetabix Food Company, have been owned by Post Holdings, an American consumer packaged goods holding company. While the brand is now under American ownership, the majority of Weetabix products sold in the UK and Europe are still manufactured at its historic mills in Burton Latimer, Northamptonshire, using wheat sourced from within a 50-mile radius.