Adidas athletic footwear and apparel

Adidas is a global powerhouse in the sporting goods industry, originally founded by Adolf 'Adi' Dassler in Herzogenaurach, Germany. The brand's history is rooted in a passion for athletic performance, famously starting with specialized footwear that eventually evolved into a diverse portfolio including apparel and accessories.

Today, Adidas operates a globalized supply chain. While the company maintains its primary headquarters and core design centers in Germany, its manufacturing is highly decentralized. High-volume production is primarily concentrated in Asia—specifically in countries like Vietnam, Indonesia, and China—while specialized high-tech production also occurs in other regions to serve global demand.

The brand remains under the ultimate ownership of Adidas AG, a publicly traded multinational corporation. As one of the largest sportswear manufacturers in the world, Adidas continues to lead through innovation, sustainable practices, and strategic marketing, maintaining its position as a cultural and athletic icon across all continents.