Paige denim apparel

Paige (stylized as PAIGE) is a premium lifestyle brand that first gained fame as a top-tier denim house. The brand was founded in 2004 by Paige Adams-Geller, a former top fit model in the denim industry, who used her expertise to create the perfect-fitting jeans. Based in Los Angeles, the brand has expanded beyond its denim roots to include a full range of contemporary apparel for men and women.

While originally and still largely associated with its Made-in-LA heritage, PAIGE utilizes a global manufacturing network to sustain its high-volume collections. The brand focuses on high-quality materials and innovative fabrics like their Transcend denim. Today, the brand is part of a larger portfolio of consumer brands, ensuring its reach across international boutiques and department stores.

Ownership of the brand transitioned in the mid-2010s when Lion Capital, a British private equity firm specializing in the consumer sector, acquired a majority stake from previous investors. This partnership has allowed PAIGE to scale into a global fashion house while maintaining its Southern California roots and design philosophy.