Mercadona products

Mercadona is the leading retail supermarket chain in Spain, known for its extensive range of private label products under brands such as Hacendado, Deliplus, and Bosque Verde. The brand's origin is tied to the Roig family in Valencia, where it evolved from a small butcher shop into a dominant national grocer. While Mercadona focuses heavily on supporting local Spanish suppliers and manufacturers (Interproveedores), it also sources specific raw materials and products from international locations to ensure cost-efficiency and supply stability.

The ownership of the company remains primarily in the hands of the Roig family, with Juan Roig serving as the President and driving force behind the 'Always Low Prices' strategy. Known for a unique 'Totaler' model, Mercadona manages a tightly integrated supply chain that emphasizes quality control and direct collaboration with manufacturers to produce goods specifically tailored for the Spanish market.