Who Gives a Crap Tissues

Who Gives a Crap is a mission-driven social enterprise that gained popularity for its eco-friendly approach to everyday paper products. Founded in Australia in 2012 by Simon Griffiths, Jehan Ratnatunga, and Danny Alexander, the brand was launched via a successful crowdfunding campaign. Their primary mission is to improve global sanitation, and they famously donate 50% of their profits to help build toilets and improve hygiene in developing countries.

While the brand has Australian roots, it has expanded globally to markets including the UK and the US. The packaging in this image specifically indicates that these 100% recycled tissues were responsibly produced in the UK, showcasing their strategy of localized production to reduce carbon footprints. The company remains an independent Certified B Corporation, ensuring high standards of social and environmental performance, transparency, and accountability.