Luedd LED A60 filament light bulb

Luedd is a specialized brand in the decorative and technical lighting sector, primarily known for its range of vintage-style LED filament bulbs and smart lighting solutions. The brand was established to provide aesthetic yet energy-efficient lighting options for both residential and commercial spaces.

The Luedd brand is an in-house label for QAZQA, a Dutch e-commerce company specializing in lighting. QAZQA is part of the broader FittinQ group, headquartered in the Netherlands. While the design, engineering, and brand management occur in Europe, manufacturing is primarily outsourced to specialized production facilities in China to ensure competitive pricing and high-volume availability.

The ultimate ownership of the brand lies with FittinQ B.V., an international retail group that operates across multiple European markets. The company prides itself on a vertically integrated model where they control the product journey from design and sourcing to customer delivery through their various online platforms.