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Liposan lip balm

ownermaxingvest ag (Germany)
originGermany
manufacturedGermany

Liposan is one of the world's most recognized lip care brands, renowned for its classic blue packaging and signature formula. The brand's history is deeply intertwined with the development of the first convenient lip care stick in the early 20th century. Today, Liposan offers a wide variety of flavored, tinted, and medicated lip sticks that are staple items in pharmacies and supermarkets across Europe and international markets.

Originally launched in 1909 by the German skincare giant Beiersdorf, the brand was introduced under the name 'Liposan' in many markets while being marketed as 'Labello' in others (mainly Germany, Austria, and Switzerland). Despite the different names, the products share the same manufacturing expertise and formulations. The brand is largely produced in Germany to maintain high quality standards, though production facilities exist globally to serve local markets.

Liposan remains under the ownership of Beiersdorf AG, a leading international skincare company headquartered in Hamburg, Germany. Beiersdorf is also the parent company of other iconic brands such as NIVEA and Eucerin. The brand continues to focus on innovative moisturizing technologies, such as its moisture depot formula, utilizing natural ingredients like shea butter and jojoba oil to maintain its leading position in the personal care industry.

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