Irma Hindbærbrus Soft Drink

The barcode provided (5705830016928) corresponds to the Hindbærbrus (raspberry soda) produced for Irma, a historic Danish supermarket brand. Irma was founded in 1886 by Carl Schepler in Copenhagen, Denmark, and became one of the world's oldest grocery chains.

Historically, Irma operated as a subsidiary of Coop Danmark (formerly FDB). In early 2023, Coop Danmark announced the closure of the Irma chain as a standalone store format, integrating its most popular products into ordinary Coop stores (such as Brugsen, Kvickly, and SuperBrugsen). The brand and its products are now managed and distributed centrally by Coop Danmark A/S. Manufacturing is typically handled by domestic bottling partners in Denmark to ensure local supply and taste standards.