O'boy Chocolate Drink

O'boy is the most iconic chocolate drink brand in Scandinavia, first launched in Sweden in 1960. It was created by the Swedish company Marabou, which aimed to introduce an instant cocoa powder that dissolved easily in milk. The brand quickly became a staple in Nordic households, known for its distinctive blue packaging and signature flavor.

Today, O'boy is part of the global portfolio of snack giant Mondelez International. While the brand has deep Swedish roots and the majority of its production continues at the Marabou factory in Upplands Väsby, Sweden, the corporate ownership is based in the United States. It remains the market leader in its category across Sweden, Norway, and Finland.