Signal Whitening Bicarbonate toothpaste

Signal is a long-standing brand in the oral hygiene sector, famously known for being the first to introduce toothpaste with stripes in the 1960s. The product shown, Signal Bicarbonato (Bicarbonate), is part of their whitening range aimed at removing surface stains using natural ingredients, as indicated by the '95% natural origin' claim on the packaging.

Originally launched by the Gibbs company in the United Kingdom, the brand was later absorbed by the Anglo-Dutch conglomerate Unilever. Manufacturing of Signal toothpaste occurs in various global locations to serve different regional markets, including facilities in France, Italy, and Asia. Today, Unilever remains the ultimate owner, managing Signal as one of its leading beauty and personal care brands globally.