Axe/Lynx Bodyspray

AXE, known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand, is a globally recognized men's grooming brand. It was first introduced in France in 1983 by Unilever as a personal care line initially centered around body sprays. The brand was developed to provide a long-lasting fragrance solution for men, a concept that was somewhat novel at the time compared to traditional colognes.

Today, the product is manufactured in several industrial hubs worldwide to serve local markets efficiently. A significant portion of the European supply, including the units typically found in the UK and Netherlands, is produced in Leeds, United Kingdom. Ownership remains under the British multinational consumer goods giant Unilever, which manages the brand's global identity and product innovation from its headquarters in London.