Perlenbacher Guld Lager

Perlenbacher is a private-label beer brand exclusively associated with the German discount retailer Lidl. The Guld Lager variant is specifically brewed for the Scandinavian market, adhering to the German Reinheitsgebot (purity laws) as indicated on the label. While the brand origins are German, the production is often outsourced to various large breweries in Germany, such as Frankfurter Brauhaus or Mauritius Brauerei, to maintain cost-efficiency for Lidl's global network. Ownership remains within the Schwarz Group, the corporate entity behind Lidl, which manages the brand's distribution across Europe.

The product is known for its accessibility and consistent quality, positioned as a value-driven alternative to mainstream lager brands. Because it is a store brand, it does not have a single independent company of origin other than the retail group that conceived it for its shelves.