Old Spice deodorant and body care

Old Spice is one of the most iconic American grooming brands, originally founded in 1937 by William Lightfoot Schultz through his company, Shulton, Inc. Initially launched with a women's fragrance called Early American Old Spice, the brand quickly pivoted to men's products in 1938, which became its core identity. For decades, it was synonymous with the classic buoy-shaped bottle and nautical themes, becoming a staple in American households.

In 1990, the brand underwent a massive shift in ownership when it was acquired by the consumer goods giant Procter & Gamble (P&G). Since then, P&G has modernized the brand with high-profile marketing campaigns and a vast expansion of its product line to include high-performance antiperspirants, body washes, and hair care products. While many products are manufactured in North America to serve its largest market, P&G utilizes its global supply chain to produce Old Spice items in various international regions to meet local demand.

Today, Old Spice remains a dominant force in the global men's grooming market. It is managed as a key brand within P&G's Beauty and Grooming segment, continuing to innovate with new scent collections and dermatologist-tested formulas for various skin types.