Mevolution Heavenly Soft Pocket Tissues

Mevolution is a private label brand specialized in personal care and hygiene products, primarily sold through Swedish retail channels and pharmacies like Apohem. The brand focuses on providing high-quality everyday essentials, such as these 4-ply pocket tissues, often featuring environmental certifications like the Nordic Swan Ecolabel and FSC Mix.

While the specific product shown indicates production in Germany on its packaging, the brand's supply chain is diversified across Europe, with some batches also originating from Hungary. Mevolution is owned by Axfood AB, one of Sweden's leading food retail groups, which manages a variety of private labels to offer competitive alternatives to international brands.

Axfood AB itself is a publicly traded company on the Nasdaq Stockholm, but its majority owner is Axel Johnson AB, a prominent Swedish family-owned conglomerate with a long history in trade and services. This ownership structure ensures that the brand remains under Swedish strategic direction while utilizing European manufacturing expertise.