Lay's Max Potato Chips

Lay's Max is a popular line of ridged potato chips designed for extra crunch and intensity. The brand's roots go back to 1932 in the United States, when Herman Lay started a snack food business. It later merged with Frito-Lay and eventually became part of the PepsiCo global powerhouse in 1965.

While original manufacturing for this specific bag, indicated by the contact addresses, points toward PepsiCo's production facilities in Belgium for the Benelux market, Lay's is produced in dozens of countries worldwide. The brand is currently owned by PepsiCo, one of the world's largest food and beverage corporations headquartered in the United States, managing a vast portfolio of internationally recognized snack and drink labels.