Rituals Liquid Hand Soap

Rituals Cosmetics is a prominent Dutch luxury lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam. The brand focuses on transforming everyday routines into meaningful rituals, drawing inspiration from ancient Eastern traditions. As a certified B Corp, Rituals emphasizes ethical sourcing and sustainability. While the brand is headquartered in the Netherlands and its products are formulated there, the production is primarily handled by specialized manufacturing partners across Europe to ensure high quality and logistic efficiency. The liquid hand soap shown is specifically labeled as 'Made in Belgium', reflecting their centralized European manufacturing strategy. Rituals remains an independent private company owned through various holdings, maintaining its unique positioning as a premium 'accessible luxury' brand in the global personal care market.