Asics Footwear and Apparel

ASICS is a globally recognized leader in the performance athletic footwear and apparel market. The brand's origin dates back to 1949 in Kobe, Japan, when Kihachiro Onitsuka began manufacturing basketball shoes under the company name Onitsuka Co., Ltd. His philosophy was 'Anima Sana In Corpore Sano,' a Latin phrase meaning 'A Sound Mind in a Sound Body,' which eventually provided the acronym for the brand name adopted in 1977.

The manufacturing of ASICS products involves a global supply chain, with primary production facilities located in Vietnam, Indonesia, China, and Cambodia. Research and development are still heavily centralized at the ASICS Institute of Sport Science in Kobe, ensuring high-tech standards for their signature GEL cushioning technology.

ASICS Corporation remains an independent public company headquartered in Japan. It has grown from a local Japanese manufacturer into a multinational corporation that manages several sub-brands, including Onitsuka Tiger and Haglofs, maintaining its legacy as a cornerstone of the professional running and athletic community.