Sofa.com furniture

Sofa.com is a well-known British furniture brand that was founded in 2006 by Rohan Blacker and Pat Reeves. The brand initially gained popularity as an early pioneer in the direct-to-consumer online furniture market, focusing on high-quality, handcrafted upholstered items such as sofas, armchairs, and beds.

The manufacturing process for Sofa.com products is distributed across several locations to balance craftsmanship and scale. While a significant portion of their sofas have historically been handcrafted in workshops across Europe—particularly in Poland and the United Kingdom—the company sources components and materials globally. This multi-location manufacturing strategy allows them to maintain a wide range of fabric choices and design styles.

In terms of ownership, the brand has transitioned from an independent startup to being part of larger corporate portfolios. After a period of ownership by the private equity firm CBPE Capital, Sofa.com was acquired by the British retail giant Frasers Group in 2019. Under the stewardship of Frasers Group, the brand has expanded its physical presence through showrooms and concessions within House of Fraser stores, while maintaining its core identity as a premium digital-first furniture retailer.