Made O'Meter
Discover where a brand or product originates
Graze is a well-known snack brand that disrupted the food industry by launching as a snack box delivery service in London. It was founded in 2008 by a group of entrepreneurs seeking more nutritious and convenient snacking options for busy lifestyles. The brand became famous for its diverse range of nuts, seeds, and pulses, eventually expanding from a subscription-only model into major brick-and-mortar retail stores across the United Kingdom and internationally.
In 2019, the global consumer goods giant Unilever acquired Graze, integrating it into its extensive food and refreshment portfolio. Today, Graze products are primarily manufactured in the United Kingdom, specifically at their dedicated facility in Hayes, West London. This central hub allows the brand to maintain quality control over their unique spice blends and snack combinations, such as the Smoky Barbecue Crunch shown in the image, while leveraging Unilever’s massive global distribution network to reach consumers worldwide.
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