Green Giant Original Sweetcorn

Green Giant is one of the world's most recognizable brands in the vegetable category, particularly famous for its sweetcorn and peas. The brand has a rich history dating back to the early 20th century in the United States, where it was originally marketed by the Minnesota Valley Canning Company. Its iconic mascot, the Jolly Green Giant, was introduced in 1928 to represent the scale and quality of the produce.

Today, the brand operates under a split ownership model depending on the region. In Europe and many other international markets, the Green Giant brand is owned and managed by General Mills. Much of the canned sweetcorn found in the UK and European markets is grown and canned in France, specifically in the Landes region, which is renowned for its fertile soil and optimal climate for high-quality corn production.

Ownership transitioned through several major corporate mergers over the decades, moving from the original Minnesota Valley Canning Company (later renamed Green Giant Company) to Pillsbury, and eventually to General Mills in 2001. While B&G Foods acquired the North American operations of Green Giant in 2015, General Mills retains the rights to the brand in Europe and most other territories outside of North America.