Cien Aquarich Facial Cleanser

Cien is a specialized private label brand developed by the German supermarket giant Lidl. Originating in Germany, the brand was created to provide high-quality personal care and cosmetic products at highly competitive price points. The manufacturing of Cien products is primarily handled by large-scale cosmetic laboratories in Germany and other European countries, which adhere to strict European Union cosmetic safety standards.

The global ownership of the brand belongs to the Schwarz Group, one of the world's largest retail corporations. While Lidl operates as the primary retailer and distributor across dozens of countries, the strategic brand management remains centered in Germany. This product line specifically focuses on gentle skin hydration and cleansing, utilizing the 'Aquarich' formulation trademarked for Lidl's personal care range.